Jetstar Launches “Choice” Campaign for New Zealand Domestic Service
March 2nd, 2009
Jetstar has launched a multi-million dollar advertising campaign in New Zealand in support of its newly announced domestic services between Auckland, Christchurch, Wellington and Queenstown, which are intended to commence on 10 June 2009. The Jetstar campaign will feature Australian comedian and radio personality Dave “Hughesy” Hughes, who recently visited Auckland for filming of the campaign’s television commercial.
Jetstar’s chief executive officer Bruce Buchanan said the launch brand campaign for its future domestic service in New Zealand was designed to reinforce the airline’s position as the region’s low fares leader.
“Our simple, transparent and flexible way in which we offer accessible low fares to our customers has us poised to take Jetstar into a price leadership position in domestic New Zealand markets.
“Jetstar’s credentials for excellent and hassle free customer service, and bringing out the ‘personality’ in our brand are further elements of the campaign which we believe will gel with the current consumer mindset,” Mr Buchanan said.
Jetstar launched domestic Australian services in May 2004, since which time it has expanded to include trans-Tasman and other international flights.
