Cathay Pacific’s New oneworld Colours

April 1st, 2009

The first of three Cathay Pacific aircraft to wear the company’s new oneworld livery, which celebrates the oneworld alliance’s 10th anniversary, arrived at Auckland International Airport on March 17.

Each of the alliance’s 10 full member airlines will put a standardised oneworld livery on a proportion of the aircraft in its fleet to highlight their ongoing commitment to oneworld.

The first Cathay Pacific aircraft to carry the oneworld livery, an Airbus A340-300, arrived back in Hong Kong on March 10 after being painted at the Taikoo (Xiamen) Aircraft Engineering Company facility. The aircraft made its first commercial flight in the new livery to and from Cebu on March 11. The route to Auckland is one of the long-haul routes upon which the aircraft will be subsequently deployed.

Cathay Pacific’s remaining two oneworld aircraft—an Airbus A330-300 and a Boeing 777-300ER—will fly in their new colours in the second half of the year.

The new oneworld aircraft livery features the alliance’s name prominently on the front section of the fuselage, in letters almost two metres high, with the oneworld logo alongside. The whole fuselage is painted white. The Cathay Pacific name is placed in fixed position in the livery, below the oneworld name, while the tail fin retains the same Cathay Pacific colours as the rest of the fleet.

Commenting on the airline’s commitment to the oneworld alliance, David Figgins, Cathay Pacific Country Manager, New Zealand and Pacific Is, said: “Being a member of the alliance has helped Cathay Pacific extend our reach into new markets, as well as offering our frequent travellers a range of benefits and travel choices with some of the world’s finest airlines. Our relationship with oneworld will continue to be an integral part of our strategy for future growth and development over the next ten years and beyond.”

Cathay Pacific was one of the five founding members of oneworld when the alliance was established on February 1, 1999. Oneworld now brings together some of the best and biggest names in the airline business with ten full members and around 20 affiliates serving almost 700 airports in nearly 150 countries.

The alliance enables its members to offer their customers more services and benefits than any airline can provide on its own. These include a broader route network, opportunities to earn and redeem frequent-flyer miles and points across the combined oneworld network, and access to more airport lounges.

The ten member airlines of the oneworld alliance are: American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines (JAL), LAN, Malév, Royal Jordanian and Qantas